About Elizabeth
The best opportunities rarely sit inside one function.
Most of what I’ve built started as something nobody owned yet: an engagement ecosystem hiding inside a request to tune a tool; a first Instagram for a firm that had spent years saying “not yet”; a partnership renewal that could become a program. I notice the structural gap early, separate what we know from what we only think we know, and use research, analytics and instinct together to decide what is actually worth doing.
Then I make the case: clear outcomes and KPIs, a rationale a leader can repeat in a room I’m not in, and the advocacy of the people who have to approve it, including Legal, Risk and Compliance, continent leads, agency partners and customer care. Buy-in isn’t a stage to get through. It is how the work gets built.
I lead best from inside a team. At Marriott International, Fidelity Investments and Capital One, at Stand Together and Brunswick Group, and on a global oncology launch for a consultancy, the pattern held: get the right people around the problem, give them a clear picture of the end state, and do my share of the unglamorous work that makes the visible moment hold up — the taxonomy, the handbook, the dashboard, the reply at eleven at night.
The categories I work in don’t forgive sloppiness: hospitality in a hurricane, financial services under FINRA, an oncology launch. I like the pace of them. Moving quickly without breaking things is the craft.
Crisis is the sharpest version of that test. At Marriott I led North America’s digital crisis communications through Hurricane Irma and the Napa Valley fires; at Brunswick Group I advised C-suite clients on reputation. The brand you build in the good months is what you have in the bad week.
Give me a brand with something at stake and a team worth building with. I’ll find what everyone else walked past, and make it last.
“She has one of the finer strategic minds that I have seen in her field and I see a CMO role in her near future.”
Dr. John Hillen, LinkedIn recommendation
- New York, NY
- B.S. Business Marketing, magna cum laude, George Mason University
- Trained in Agile methodology
- Certified, Foundations of Design Thinking
- Board Chair, SocialMedia.org (Fidelity membership)
Beyond the work
Linguistic challenges, absurdist ideas (but they “might work for us”), levity through external and internal, and always, always the Oxford Comma (,).
More of me that you may not glean from my résumé, but they’re entwined.
1,327day streak · French on DuolingoTrust me, I’m on a roll. It’s On the Internet, so you know it’s true. Abraham Lincoln says so too. You’d think I’d be fluent by now…Paradoxical Pillow Parodies*
My idea of a Calm app-style that’s so mundane that it’ll do the trick better than the rest.
It’s not the mighty ocean, nor the roaring, crackling fire, but rather power conjured by the quiet strength of PI (or is it cake?).
A Field Guide to the Stars and Planets — otherworldly to the count of 42.
It’s as it sounds.
*Patent (totally could be) pending.
Poetry
I write poems. Sometimes they flow more easily than other forms, for me. And my parents read them to me growing up, so whether it’s nature or nurture, it’s a lens through which I think, articulate, and architect. Poetry is vernacular beauty. Not mine, necessarily, but objectively so, in the eye of this beholder and writer.
Amalgamation Reverie
I haven’t climbed the highest heights,
Nor plunged the deepest depths,
And still have much that I will do,
If ever I’ve the chance.
Delusion’s gone, and rightly so,
That Earth’s my oyster, bearing pearls.
I’ve watched the bending birches break.
I’ve felt time move on quiet cat feet.
With every season’s dawns and dusks,
I think of Frost—of fire and ice.
But he left out the swirling leaves
That fall begets; the buds of spring.
And in this birthday of my life,
I am a snail upon the thorn.
My heart is like a dappled bird
Who sings of days in goodness worn.
And yes, it matters to me so,
And always has, and always will,
To know what I can know is Truth,
To drive heart, nerve, and sinew toward—
So always it is North I seek,
Not just the very newest new.
“The night is fine,” the Walrus said.
And yes, I DO admire the view.
With echoes of Shakespeare, Frost, Sandburg, Browning, Rossetti, Hopkins, Kipling and Carroll.
In the Garden
I shove seeds in dirt,
Photosynthesis kicks in.
Praise the green routine.
On the Water
Give me the water and I’ll give you the world. Or, at least pictures of me + water.
Interiors
I like the indoors too. I just do. They fill my heart, stave off the blues. Plaids, pinks, and oranges, the patterns whirl. They are a slice of me, unfurled.
