# Elizabeth G. Robinson

> Elizabeth G. Robinson is a senior brand and customer strategy leader in New York. Her work spans brand, partnerships, digital and social, loyalty and customer experience.

Previously at Marriott International, Fidelity Investments, Capital One, Stand Together, Brunswick Group and McorpCX. B.S. Business Marketing, magna cum laude, George Mason University. Open to remote and hybrid roles, regular travel, and the right opportunity in Boston or New England.

Not to be confused with other people named Elizabeth Robinson.

## Selected work

- [Marriott International: Global Brand Partnerships](https://elizabethgrobinson.com/work/marriott-partnerships): A 16+ partnership portfolio, from global tentpoles to brand collaborations, and the toolkit that let hundreds of properties deliver the same experience.
- [Sheraton × Reese’s Book Club: Brand Partnership Strategy](https://elizabethgrobinson.com/work/sheraton-reeses-book-club): How Elizabeth Robinson made the case to renew Sheraton × Reese’s Book Club, negotiated the year-two terms and brought the Bookshop to Shine Away 2024.
- [Marriott Rewards × NCAA: Sponsorship Playbook](https://elizabethgrobinson.com/work/marriott-ncaa-2017): Marriott Rewards’ first two NCAA seasons: sponsorship rights, real-time content, on-site activation and targeting, with year one making year two smarter.
- [Marriott International: Crisis Communications](https://elizabethgrobinson.com/work/crisis-reputation): Hurricane Irma and the Napa Valley fires: what to pause, what to tell worried families, and how to say “open for business” without sounding tone-deaf.
- [Marriott Bonvoy: Customer-Engagement Ecosystem Overhaul](https://elizabethgrobinson.com/work/bonvoy-ecosystem): A brief to “optimize” Marriott Bonvoy’s Sprinklr set-up became Project Astria: eight capabilities rebuilt as one ecosystem with the teams who had to run it.
- [Fidelity Investments: Brand & Customer Strategy](https://elizabethgrobinson.com/work/fidelity): How Elizabeth Robinson built the business case, audience and content strategy and compliance path for Fidelity’s first Instagram in 2020.
- [Fidelity Investments: New Platforms, New Audiences](https://elizabethgrobinson.com/work/fidelity-firsts): Reddit for new investors. Spotify for retirement. Pinterest for wealth. A public face for the Women’s Leadership Group. Each a first for the firm.
- [Capital One × NCAA: March Madness](https://elizabethgrobinson.com/work/capital-one): An integrated TV, social, digital, talent and on-site campaign, plus the real-time layer that made March Madness one conversation with a 4M+ audience.
- [Stand Together × SXSW: Integrated Brand Activation](https://elizabethgrobinson.com/work/stand-together): Stand Together at SXSW 2022: six live panels. Elizabeth Robinson owned the content activation strategy and budget, wrote the scripts and led capture.
- [McorpCX: Oncology Experience Architecture](https://elizabethgrobinson.com/work/oncology-launch): One oncology launch, three journeys: patients, care partners, clinicians. Research became personas, journey architecture and an experience-measurement model.

## About and contact

- [About Elizabeth G. Robinson](https://elizabethgrobinson.com/about): Elizabeth G. Robinson finds the opportunity, makes the case and builds it with the team. Brand and customer strategy, plus a few things beyond the work.
- [Résumé](https://elizabethgrobinson.com/resume): Résumé of Elizabeth G. Robinson, brand and customer strategy leader: Marriott, Fidelity, Capital One, Stand Together, Brunswick Group and McorpCX. PDF: https://elizabethgrobinson.com/assets/elizabeth_robinson_resume.pdf
- [Connect](https://elizabethgrobinson.com/connect): Reach Elizabeth G. Robinson by email or LinkedIn, or download the résumé. Based in New York; open to remote, hybrid and selected Boston/New England roles.
- [Selected Work](https://elizabethgrobinson.com/work/): Ten case studies across Marriott, Fidelity, Capital One, Stand Together and McorpCX: brand, partnerships, digital and social, loyalty and engagement.

## Optional

- [LinkedIn](https://www.linkedin.com/in/elizabethgrobinson/)
- [X](https://x.com/elizagrobinson)
- [Instagram](https://www.instagram.com/elizagrobinson/)
- Email: egrobinson406@gmail.com